he key reason behind the success of e-commerce websites is the
attractive discounts they offer. Flipkart which is the leading online shopping
website in the country was caught redhanded offering fake discount.
A price
of pair of slippers was mentioned as Rs 399 after offering 50% discount. Having
a closer look at them product revealed, even the actual MRP is Rs 399.
A Delhi
Guy posted the image on the Flipkart's facebook page and wrote: Dear FLIPKART
Team... Whenever we think of online shopping, we definitely check your site
first for the product availability. You have built huge brand value in India.
But these incidents damage customers' trust factor, as well as your brand
value. Please see the picture attached".
Flipkart
responded saying: "Sorry about this Mani. Checking on this... will have
this rectified at the earliest."
All that
Flipkart did was photoshopped the image and removed the MRP, still the fake
offer of 50% remains. After a user pointed out it, Flipkart completely removed
the product listing page from the website. The e-commerce giant received a lot
of flak for cheating the people in the name of discounts.
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